The “Bi-Whenever” Newsletter

Some companies send newsletters every week, some send them bi-weekly, or some even send bi-monthly. Mautic gives you the power to send your bi-whenever newsletters quickly and efficiently. Using Mautic for your email marketing means being able to track clicks, opens, bounces and more. All the features you would expect to find in an email marketing system can be found in Mautic. But unlike the others, Mautic lets you run everything on your own server, or integrate with direct email sending providers (SendGrid, Mandrill, Amazon, etc…) more on this later.

The Special “Offer-vent”

You may also want to send emails to an audience when you have a special offer or event you want to tell them about. Maybe you want to let them know about something coming up and give them a special invitation. You want to be able to send each person a custom email and make it a personalized invitation. Mautic helps you with this in two ways. First, Mautic has an incredible page builder and email builder which you can use to quickly and easily create beautiful emails. You can create these emails with an easy-to-use drag and drop interface. Secondly, with Mautic as your open source email marketing system you can easily personalize every email and yet send only once. Using email templates you can bulk send emails to you lists of contacts and personalize each one (automatically).

The Welcome Tickle

Lastly, you may want to configure your open source email marketing system to send an automatic (and personal) email to those users who have just signed up or subscribed to your services. Maybe they bought something or downloaded something or just asked for more information. With Mautic you can have triggers to automatically send an email when a form is submitted. This is great for a couple of reasons. First, this email can be sent immediately when the form is submitted (everyone likes instant gratification), or secondly, you can have Mautic schedule the email to send later at a pre-determined time. Maybe you want to make them wait a day before your email them. Whatever the reason and whatever the time, Mautic lets you create and send the welcome email when you want.

The Spam Dilemma

Now, we should address one of the biggest concerns with an open source email marketing system. If you are familiar with marketing automation and sending bulk emails then you know one of the biggest hazards is getting blocked by SPAM filters. If you’re not careful you will have your server quickly blacklisted and your carefully crafted emails will never find the beautiful inbox of your intended recipient. We’ve been able to help solve this problem with a few creative solutions. First, you can define and create an opt-in process (required in some countries), quickly and easily within Mautic.

Second, with Mautic you can send the emails through your own server but if you rather you can just as easily have the actual email sending occur through a third party. This means if you want to have Mandrill (or others) send your emails it is as easy as adding in two pieces of information and you’re done. Mautic handles the rest for you.

You Can Do Amazing Email Marketing

Open source marketing automation may be a relatively new and unfamiliar concept, but just about everyone understands email marketing. Mautic is the best open source email marketing software because it gives you everything you need to run powerful email marketing campaigns but also prepares you for using marketing automation as you become more familiar and comfortable with the idea. Your email lists, your contacts, your campaigns will already live within the best marketing automation system!

Not sure where to get started with something as overwhelming as marketing automation? We’ve got a great suggestion: Don’t jump directly into the deep end.

A system as large as Mautic can be both exciting and intimidating. Rather than trying to step in and implement everything all at once consider an alternative. Most businesses are eager to keep in contact with their users and consider email marketing as a primary means for doing this. Instead of creating an account for email marketing and paying large sums of money on a monthly basis just for the purpose of sending emails to your contacts you can take advantage of Mautic to do the same thing. Later, as you have time you an begin to implement other Mautic-features into your business flow.

Here is a short 3 step guide for creating an email marketing campaign with Mautic.

Step 1: Create Your List

Just as when you are working with an email marketing client you need to define a list of the leads you want to interact with. This could be a list of customers or a list of leads. You can enter these email addresses manually or you can mass-import them easily from a CSV file. (This means you can export them from your existing system and import them directly into Mautic.) Creating this list allows you to quickly filter and group your leads for use in your campaigns later.

Step 2: Create Your Emails

The second step is the central piece of this guide. You have to write your emails. This takes a bit of time and you should think carefully about the content and structure of each email. Remember that you will be sending these over a time period and your leads will be receiving them gradually. Make sure the content flows smoothly from one email to the next and provide plenty of opportunities for quick review of previous content. Also, be sure to follow standard best practices for every detail of your email. You want to ensure a maximum number of reads, opens, and click-throughs. You can do this by following some basic principles of good email marketing. We’ll review these principles in another blog post.

Step 3: Define Your Basic Campaign

The final step in the process of using Mautic for email marketing involves creating a basic campaign. Before you panic thinking this campaign process will be too much to understand realize that we will only be creating the most basic of workflows. That’s right for an email marketing campaign like we are defining you simply need to add emails to the campaign builder and define a time delay before sending the next email. Nothing else. We’re not talking about any fancy drip-flow campaigns, decision trees, or anything complex. We’re simply organizing a timeline for emails to be sent.

Implementing these three steps will allow you to immediately begin using Mautic to handle all of your email marketing as you would do with other software. Over time as you become more familiar with the various other aspects of Mautic you will be able to expand on this foundation to a more robust marketing system. This is the beauty of Mautic. This is power in simplicity. When you are ready to do more, Mautic is ready to help.

Start using Mautic today for your email marketing!