Mautic: Leading the Charge in Open Source Marketing Automation Excellence

grienauer — Wed, 14 Jun 2023 13:47:43 +0000

In the ever-evolving landscape of marketing, it takes a truly exceptional product to stand out and make a lasting impact. This year, we are proud to announce that Mautic has claimed the coveted first place in the ‘Marketing Automation Software’ category at the prestigious 20i FOSS Awards.

With an impressive 7,000 votes cast across various categories, our victory is a testament to the value Mautic brings to the open source community. The power of Mautic lies in its ability to revolutionize the marketing landscape, providing businesses with the tools they need to automate their marketing efforts and achieve unparalleled success.

As the winners list proudly displays on the 20i website, the 20i FOSS Awards recognize the brightest stars in the open source community, and Mautic’s victory is a clear indication of our software’s game-changing potential.

But what sets Mautic apart from the competition? At its core, Mautic is a marketing automation platform that empowers businesses to streamline their marketing processes, engage with customers, and drive growth. With a comprehensive suite of tools and features, Mautic enables users to create, manage, and analyze marketing campaigns with unparalleled ease.

In addition to its robust feature set, Mautic’s open source nature allows for unparalleled customization and flexibility. This means that businesses can tailor the platform to their unique needs, ensuring that their marketing efforts are as effective as possible.

As we celebrate our well-deserved victory at the 20i FOSS Awards, it’s important to recognize the broader implications of this achievement. Mautic’s success serves as a reminder of the power of open source software and the potential it holds for revolutionizing industries.

As the 20i FOSS Awards continue to promote the winners across various platforms, we can expect to see Mautic’s influence grow even further. With a passionate community of developers and users behind us, there’s no telling what heights Mautic will reach in the coming years.

So, here’s to Mautic – a shining example of marketing automation excellence and a beacon of hope for the open source community. May our success inspire others to follow in our footsteps and continue to push the boundaries of what’s possible in the world of marketing.

Mautic Monday: Google Ads, Ad Blocking & Email Marketing

dbhurley — Mon, 28 Sep 2015 12:55:33 +0000

In this Mautic Monday wrap-up we find a common thread through our marketing news. Email marketing continues to be a huge topic in marketing and this week brings about a new and interesting (though perhaps not unique) new marketing opportunity. Read on to learn more about what Google is announcing and how it will impact your marketing strategy. Also, there are some great articles surrounding email marketing in retail environments, and how ad-blocking software is affecting a $60 billion online advertising industry.

Google Targets Ads Through Email Address

Google is beginning to let advertisers upload lists of their customers’ email addresses in order to target those people with ads when searching on Google, watching videos on YouTube or checking email on Gmail. Eventually brands will also be able to target people that Google identifies as having similar characteristics to the people in their email lists.

Read the full story: http://adage.com/article/digital/google-people-s-email-addresses-ad-targeting/300533/

Retail Email Marketing is Changing Gradually

Rumors that young people have abandoned email notwithstanding, most US internet users, young and old, do interact with email marketing. A December 2014 Listrak survey found that overall, 72% of respondents ages 18 and older opened and read promotional retail emails. When breaking down the results further by age and gender, the most likely group to perform this behavior was women ages 35 to 44 (78%), followed by millennial males ages 18 to 34 (76%).

Read the full story: http://www.emarketer.com/Article/Retail-Email-Marketing-Changing-Gradually/1013034

Ad Blocking Is a Hot Topic for Marketing, Media Executives

When Advertising Week kicks off Monday in New York, ad-industry executives will convene to discuss all the hot new marketing trends, from the branded emoji craze to location-based targeting to artificial-intelligence-driven marketing. But beyond the excitement over newfangled approaches, there also will be plenty of hand-wringing over the very future of the ad business as it comes under threat. In the digital world, the growing popularity of ad-blocking is the crisis of the moment, threatening the nearly $60 billion online ad industry. But it is just the latest source of heartburn. Marketers are also worried about piracy, fraud fueled by electronic “bots,” transparency in ad-buying and the need to ensure that their ads are actually viewable instead of hidden in corners of websites.

Read the full story: http://www.wsj.com/articles/ad-blocking-is-a-hot-topic-for-marketing-media-executives-1443259981

InfoWorld Marketing Automation Winner: Mautic

Lastly, we are very pleased to share this article from InfoWorld where Mautic, open source marketing automation, has been featured as a winner of the 2015 BOSSIES. Open source options in marketing automation are few, but Mautic’s extensibility stands out even against closed solutions like IBM’s Silverpop. Mautic even integrates with popular third-party email marketing solutions (MailChimp, Constant Contact) and social media platforms (Facebook, Twitter, Google+, Instagram) with quick-connect widgets.