Conference Day: Knowledge Sharing and Networking

The first day was packed with insightful presentations that left attendees inspired and equipped with new knowledge. Kicking off with some tasty pastries and coffee sponsored by Sales Snap and a keynote from Jenna Tiffany, we learned some of the common pitfalls and mistakes that people make with their marketing strategy and some great tips on how to approach your marketing efforts more strategically.  Edit media

Image

After a lovely lunch we had the traditional ‘State of Mautic’ keynote from Project Lead, Ruth Cheesley – The Mautic Update – which explored a number of themes including celebrating the top contributors over the past year, announcing some exciting new projects that are coming in the near future, and also raising awareness of the project’s financial health and the importance of supporting Mautic financially to ensure future growth.

The rest of the day unfolded with talks on a range of topics from exploring whether we actually need segments in Mautic to diving into best practices and tips for sending emails in Mautic 5. We also had insightful talks from no-code contributors on their journey to getting involved with Mautic, and a great session on how to build a business around Mautic which makes money while also supporting the open source project.

The day wrapped up with an ‘Ask me anything’ session with five members of the Mautic council.

The enthusiasm was palpable as community members absorbed valuable insights from speakers who shared their expertise in various aspects of Mautic and Marketing Automation.

Inaugural Mautic Awards: Recognizing Excellence

A special highlight at the end of the first day of the conference was the first-ever Mautic Awards, celebrating outstanding contributions to the community. Expertly MC’d by Robert Douglass and “Jam” Jeffrey A. McGuire, it was a wonderful celebration of our amazing community.

The awards ceremony recognized excellence across multiple categories:

• Impact Award (Sponsored by Dropsolid)
  • Winner: Leuchtfeuer Digital Marketing: Lehner Versand AG
  • Runner-up: Axelerant’s Multi-Tenant Mautic Solution for Ecommerce SaaS
• Community Choice Award
  • Winner: Leuchtfeuer Digital Marketing: Lehner Versand AG
  • Runner-up: Axelerant’s Multi-Tenant Mautic Solution for Ecommerce SaaS
• Mautician of the Year Award (Sponsored by Acquia)
  • Winner: Ekke Gümbel
  • Runner-up: Anderson José Eccel
• Partner of the Year Award
  • Winner: Dropsolid
  • Runner-up: Leuchtfeuer

The awards ceremony was made special by presentations from distinguished community members, including Dmytro Kudrenko (CEO of Stripo), Robert Douglass, John Linhart, and Favour Chibueze.

We would like to say a huge thank you to all of our panel judges who helped to decide the winners, including Jenna Tiffany, Dmytro Kudrenko, Radek Kaczyński, Robert Douglass, Favour Chibueze, Oluwatobi Owolabi, Simran Sethi, and Andy Towne.

The evening social proved to be a particular highlight, offering attendees a chance to connect on a more personal level. The informal setting created the perfect atmosphere for networking, strengthening existing relationships, and forming new connections within the Mautic community while sampling some delicious local Portuguese food. 

Contributing to Mautic: Building the Future Together

Day two saw the community rolling up their sleeves during the Community Sprint, an opportunity to contribute to the four teams that keep the Mautic open source project running. Teams collaborated on several crucial projects:

Mautic 6 Development: Working on the next major version of the platform

Documentation Migration: Improving and updating the documentation system

Marketing strategy: Working on defining and building a strategic approach to marketing Mautic as a product, alongside sharing news from the open source community

Onboarding Bot: Developing tools to help new users get started with Mautic

After a lovely lunch sponsored by Bouncer in the Portuguese sunshine after a rather rainy start to the week, everyone got back to work for a focused afternoon of contribution.

Following a successful day, many of the attendees reconvened for a special barbeque by chef extraordinaire Lenon Leite, with more opportunities for getting to know each other and making those important connections.

Looking Forward

Mautic Conference Europe 2024 demonstrated the strength and vibrancy of our open source community. The combination of knowledge sharing, collaborative development, and recognition of excellence has set a strong foundation for Mautic’s continued growth and success. It was fantastic to come together for the event to learn and share, with everyone feeling inspired and excited for the future.

The event showcased not just the technical capabilities of Mautic as a platform, but also the passionate community that drives its development forward. As we reflect on these two inspiring days in Lisbon, we’re already looking forward to future opportunities to come together and continue building the future of open source marketing automation.

During the keynote, Project Lead Ruth Cheesley shared the dates for Mautic Conference Global, our next world conference which is held fully online and will be on 9-10 July 2025 – mark the dates in your calendar folks! ​

This world conference unites Mautic users, digital marketing professionals, developers and open source enthusiasts from around the world. Whether you’re an experienced Mautic professional or a novice just getting your feet wet with marketing automation, Mautic Conference Global is the optimal platform to broaden your knowledge, connect with our lovely, welcoming community of like-minded individuals, engage in forward-thinking discussions, and discover fresh strategies and cutting-edge developments in the marketing automation field.

A sneak peek into the event

Aside from the two days of the main conference, our popular training day returns this year on 9th July for those who are keen to delve deeper into Mautic and marketing automation. It’s an excellent opportunity to learn from experienced practitioners, pick up practical knowledge to help you do your job better, and ask your most pressing questions.

Tickets – get them while they last!

Tickets for Mautic Conference Global are now up for grabs, but be quick if you want to benefit from the cheapest price. We have strictly limited numbers of super early-bird and early-bird tickets, along with a small number of ‘pay what you can’ tickets from $10.

Given the high demand, we strongly recommend securing your place as early as possible as we fully expect the event to sell out. To register for the event, click below.

Get your tickets for Mautic Conference Global 2024

Call for speakers and workshop providers

The Call for Speakers (and Training Workshop) Providers is open! Share your innovative ideas, success stories, or teaching prowess with the world. We welcome contributors from all walks of life and levels of experience – professionals, hobbyists, students – and from both within the Mautic community and the wider marketing automation world.

With the variety of attendees, you can be sure that your insights will influence a wide diversity of audiences, from newcomers to the field to established veterans.

Please check our Call for Speakers for more details and don’t forget to submit your session before the closing date, as it won’t be extended!

Check the Call for Speakers

Call for volunteers

Whether you love being the MC of a track or helping out behind the scenes with social media, design, program or the website, we have a range of ways you can get involved as an event volunteer. Check out our documentation on the available roles, and reach out to us at mauticon@mautic.org if you’d like to volunteer, or via #mauticon on Slack.

Let’s make this year’s Mautic Conference Global the biggest and best one yet bringing together our collective passion and energy with the immense amount of shared knowledge and wisdom. Together, we’re shaping the future of Mautic and creating what’s going to be an unforgettably awesome event – don’t miss out, play your part!

Our second year of running the event, we welcome everyone interested in deepening their knowledge of Mautic and joining our vibrant community. Whether you’re a developer, marketer, technical writer, or simply curious about Mautic, this is the perfect opportunity to dive into the world of this outstanding open source marketing automation platform.

What to Expect

The event kicks off on the first day with a comprehensive introduction to Mautic during a training session. This session is tailor-made to provide a solid foundation for individuals new to Mautic, ensure you’re up to speed, and ready to unlock its full potential. Don’t miss this chance to supercharge your Mautic skills!

For the subsequent two days, we have lined up an exciting schedule of community contribution sessions. These sessions offer firsthand experience in various aspects of the Mautic project, including development, testing, marketing, technical writing, community building, and event organizing. Regardless of your expertise, there will be ample opportunities for you to make a valuable impact and contribute to the growth of Mautic.

Embrace Flexibility

In recognition of the diverse Mautic community spread across the globe, we are pleased to offer a remote participation option. If you can’t make it to Vienna, you can still join us virtually from anywhere. We want to ensure that every member of the Mautic community has the chance to participate and contribute, no matter their location.

Several of our team members will be contributing remotely so we will have mentors available both in-person and online to get you started.

Mautic Sprint (21st-22nd) 

Kickoff: Friday 10:00 h
Please see Slack channel #community-sprint for hours and all coordination 
(Use https://mau.tc/slack-invite if you do not yet have an account for the Mautic Slack space)

Access for remote attendees: via Zoom
(Meeting ID: 875 0093 1130, Passcode: 330242)
 

What we’re going to be working on:

Community Team

• Strategy for growing local communities
• Preparations for the next in-person Mautic conference

Education Team

• Finalising work on the new developer docs (API documentation writers needed!) and end-user docs

Legal & Finance Team

• Workflows for CollectiveVoice integration for collaborative approving of expenses on Open Collective in Slack (doc & video, form to complete)
• Tooling for implementing the new governance model
• Preparing copy and workflows for the call for nominations for the Mautic Council

Marketing Team

• Preparatory work for the upcoming strategy workshop
• Content and visuals to support the Mautic 5.0 release

Product Team

• Testing the Mautic 5.0 alpha release
• Fixing bugs identified
• Writing Mautic-specific email transports for Symfony Mailer

Location

If you’re planning to join us in-person, here’s some information about the venue:

The event is happening at the University of Vienna (Oskar-Morgenstern-Platz 1, 1090 Vienna), located very centrally in the city of Vienna. The main contribution area will be in the Sky Lounge event room on the 12th floor, which includes a rooftop terrace with a panoramic view of the city!

The venue is certified for green meetings and surrounded by restaurants and well known points of interest like the Freud museum. The 1st district is just a 5 minute walk away.

Location, location, location:

• One tram station away or a 3-minute walk to the U2 & U4 Station Schottenring. Get the Wiener Linien APP on your phone or use a maps service for public transportation information.
• Important Update: As can be read here, the Vienna Public Transportation System will be doing construction on the U2 and U4 lines that will affect us during the event. 

You can read more about the venue on the DDD website.

How to Get Involved

To be a part of Mautic Developer Days and Community Sprint in Vienna, firstly make sure that you mark these dates in your calendar.

If you plan to attend in-person, please book your ticket here. (132 EUR including coffee, heathy snacks, drinks and evening entertainment)

If you plan to attend remotely, please book your ticket here. (free, but donations welcome)

We will be sharing updates on the event agenda, registration process, and logistics.

In the meantime, we encourage you to spread the word among your networks and colleagues who might share an interest in Mautic. The more diverse and engaged our community, the stronger we become.

Conclusion

The Mautic Developer Days and Community Sprint in Vienna is your gateway to immerse yourself in the world of Mautic, enhance your skills, and contribute directly to this awesome open-source project. Whether you attend in person or remotely, we look forward to your active participation and dedication.

Don’t miss this fantastic opportunity to connect with like-minded individuals, share insights, and help shape the future of Mautic. Together, we will build and improve a powerful marketing automation platform that empowers businesses around the world.

Stay tuned for further updates and get ready to join us in Vienna or remotely from July 19th to July 21st.

The event kicked off with 2×3 hours long, hands-on training sessions for new Mautic users. The training was designed as an interactive business simulation focused on cold emails, nurturing campaigns, and WooCommerce integrations with Mautic.

Then, from June 21st to June 22nd, attendees from around the world gathered virtually to learn, share, and connect. The conference was filled with inspiring keynotes, informative sessions, and engaging networking opportunities.

The conference kicked off with a welcome address by our keynote speaker, Dmitry Kudrenko – CEO of Stripo – who set the tone for the rest of the event. Attendees were then treated to a series of informative sessions covering a wide range of topics, including marketing automation, digital marketing, and customer experience.

At the core of the event, like always, was “The Mautic Update” by project lead Ruth Cheesley: A comprehensive roundup of everything Mautic, including some breaking news and unique insights regarding the Mautic project as well as the product.

Sessions within the event were led by industry experts who shared their knowledge and insights, providing attendees with valuable takeaways that they could apply to their businesses.

Integration, plugins and DXP

Aligned with Mautic’s next steps in the world of the Digital Experience (DXP), many tracks approached topics regarding Mautic integrations, plugins and using the API. Luiz E. O. Fonseca, for instance, had lots of tips for end-user marketers to enhance their workflows using low-code, open-source tool nodemation (n8n).

Leo Schuler took a look at a more code-based solution for marketers dealing with B2B strategies. By hooking into Mautic’s core and custom scripts, his session showcased an idea for managing duplicate form submits.

Also focusing on managing leads and enhancing nurturing campaigns, Rodrigo Demétrio’s track showcased how to connect Mautic stages to a sales pipeline with a new Mautic plugin. With a drag-and-drop interface, the plugin offers a sales funnel that can also connect Mautic to other CRM tools.

It’s all about the customer

Who doesn’t like to play games and have fun? From this starting point, Vladimir Mladenov presented two case studies of how gamification can enhance a marketing campaign. Using Mautic focus items alongside tools such as forms and segments, the examples showcased wheel of fortune, quiz and memory game options for lead acquisition and qualification.

Networking and community building

One of the additional highlights of the conference was the networking opportunities. Attendees were able to connect with each other through the conference platform, allowing them to build relationships and share ideas. The virtual networking sessions were a huge hit, providing attendees with an opportunity to connect with like-minded professionals from around the world.

Also well received were the different language tracks enabling localized communities to gather and build out ties and foster regional connections. Discussions about how to strengthen local engagement and the surrounding communities brought to light quite interesting ideas on how to regionally strengthen the ecosystem and make more people aware of the value Mautic could bring to the specific local challenges.

Another highlight of the conference was the virtual expo hall, where attendees could explore the latest products and services from a variety of vendors. The expo hall was a great place to learn about new technologies and solutions that could help attendees take their businesses to the next level.

Overall, the Mautic Conference Global 2023 was a huge success. Attendees left the conference feeling inspired, informed, and connected.

Missed something? There’s still time

We would like to thank our sponsors, speakers, and attendees for making this event a success. We are already looking forward to next year’s conference and can’t wait to see what the future holds for the Mautic community.

If you missed the conference, don’t worry! You can still access the recorded sessions by purchasing a ticket as the event will be open for the next week, or you can wait a few weeks until we release the videos. We hope to see you at our next event!

Tivemos uma conferência de dois dias que começou com palestras de especialistas em Mautic e marketing digital.

• Marina Gazzoni – Gerente líder de conteúdo da Empiricus Research
• Erich Casagrande – Gerente na Semrush Brasil
• Professor Guanabara – Instrutor de Tecnologia e Marketing e YouTuber
• Leandro Viera – Fundador e CEO da Apiki
• Rodrigo Neves – Fundador da VitaminaWeb e Presidente da AnaMid
• Rodrigo Oliveira – Líder de Marketing na ONG LBV
• Luiz Tibiriçá – CEO da Kronendesign
• Ruth Cheesley – Líder de projeto do Mautic na Acquia
• Luiz Eduardo – CTO na Powertic
• Leo Borlot – Criador de Conteúdo
• Kauê Linden – Fundador da Hostnet
• Antonio Carlos Nogueira – Especialista em Marketing e Comunicação
• Zeca Nunes – Instrutor Microsoft Credenciado
• Paulo Vieira – Gerente de Sucesso do Cliente na Validity
• Alanna Kern – Mentora de Marketing Digital e Empreendedorismo

Obrigado a todos por compartilharem seu conhecimento com a Comunidade Mautic local!

O segundo dia foi um Dia da Comunidade onde reunimos nossas cabeças para refletir sobre assuntos de várias equipes do projeto. Houve bastante muito progresso regado a muito café brasileiro!

E por último, mas não menos importante, um enorme obrigado a todos os nossos patrocinadores!

Eles foram:

• Hostnet
• Powertic
• Leuchtfeuer Digital Marketing
• Profissão Cloud
• MTC Fácil
• DT Network

O evento também contou com o apoio técnico de:

• AnaMid
• comschool

Se você perdeu este evento, siga o Mautic nas redes sociais para não perder os próximos perto de você.

English translation:

For the first time ever, Brazil hosted the Mautic Conference South America 2022 in São Paulo. The event’s goal was to bring Mautic developers and users together in person to learn, share and have the opportunity to work together on some projects to grow the presence of Mautic in South and Central America.

We had a two-day conference which started with talks from specialists in Mautic and digital marketing. 

• Marina Gazzoni – Content Lead Manager at Empiricus Research
• Erich Casagrande – Manager at Semrush Brazil
• Professor Guanabara – Tech and Marketing Instructor and YouTuber
• Leandro Viera – Founder and CEO of Apiki
• Rodrigo Neves – Founder of VitaminaWeb and President of AnaMid
• Rodrigo Oliveira – Marketing Lead at LBV NGO
• Luiz Tibiriçá – CEO of Kronendesign
• Ruth Cheesley – Project Lead of Mautic at Acquia
• Luiz Eduardo – CTO at Powertic
• Leo Borlot – Content Creator
• Kauê Linden – Founder of Hostnet
• Antonio Carlos Nogueira – Marketing and Communications expert
• Zeca Nunes – Accredited Microsoft Instructor 
• Paulo Vieira – Customer Success Manager at Validity
• Alanna Kern – Marketing Digital and Entrepreneurship Mentor

Thank you all for sharing your knowledge with the local Mautic Community!

The second day held a Community Day where we put our heads together to cover topics from all our teams. There has been a lot of progress and a lot of Brazilian coffee, too!

And last, but not least, a huge thank you to all our sponsors!

They were:

• Hostnet
• Powertic
• Leuchtfeuer Digital Marketing
• Profissão Cloud
• MTC Fácil 
• DT Network

The event also had media support from

• AnaMid
• comschool

If you missed this event, follow Mautic on Social Media to avoid missing the next ones in your area.

In the Mautic Community we have decided to rotate continents each year for our in-person conference, which gives an opportunity for local communities to host the event.

Would you like to have the next Mautic in-person conference in your country?

We are inviting you to submit a proposal before the end of April 2022 for consideration – we will make the final decision during our community sprint in Budapest. The conference will happen in November 2022, but we are flexible on the actual dates.

What do I need to consider if I want to propose a location?

Importantly, we cannot hold the event in any European country – so you need to be outside Europe. Other than that, here are some of our requirements:

• A team of people who are going to work together to run the event
  • This does not have to be a big team, but should be more than one person
     
• A city where the event will take place – ideally someone in the team should be ‘on the ground’ and live in or near the area
  • Well connected for national and international travel connections
  • A good range of reasonably priced accommodation
  • A strong Mautic community presence
     
• A venue where you think the event could be hosted over 1-3 days
  • A large plenary room for talks (or smaller rooms if the event would be multi-track)
  • Breakout rooms for community sprints, follow up discussions
  • An area for networking between sessions
     
• Local interest from sponsors and attendees
  • There should be at least one local sponsor who is interested in financially supporting the event

If you have an idea for a location please submit it before the end of April here:

Submit your idea

Today I’d like to ask you to become a part of that team! For 2022, we have made that much easier by clearly defining and explaining the various roles and tasks – see this overview. In short, we need all sorts of skills. 

Please take a brief look: Would you consider helping us for

• Mautic Conference Global (online, June 8th-9th, 2022) or for the
• Mautic Conference (on-premise, November 2022, location yet to be defined)

with any of those tasks?

That’s great! Please simply send me an email (or contact me on Slack) and let me know your thoughts (or questions, too).

Of course, this is completely non-committal. And you will have all the assistance you want, from those who had the same role in previous Mautic Conferences. There is a lot of experience already, so all it really takes is your willingness to contribute a bit of your time and passion for Mautic.

Thank you very much in advance!

Ruth Cheesley
Mautic Project Lead

P.S. Can’t volunteer yourself? Please discuss with your colleagues, maybe somebody else might be able to help Mautic here!
Or help us financially, instead, by sponsoring the event. Interested? Please contact me via email or Slack, see above.

The event started with a very promising and informative Conference Day. Around 25 attendees had the possibility to listen to 9 speakers from 6 different countries and 3 different continents. Just imagine how much global Mautic expertise came together in this event!

The talks were hitting a wide range of topics:

• Mohammad Abu Musa explained how we can use Mautic to maintain Email deliverability 
• Alex Hammerschmied gave valuable insights to a real-life case on how to turn leads into returning customers 
• Madlen Friedrich and Ekkehard Gümbel talked about print mailings as part of Mautic campaigns, and why companies should include them into their marketing strategy
• Project Lead Ruth Cheesley discussed the results of the Mautic Community Survey and gave a preview of what to expect in 2022 and beyond
• Dennis Ameling presented the long desired, new Mautic Marketplace
• Toon De Geest and Frederik Wouters explained how they built a fully autonomous personalised email system with Drupal & Mautic 
• And last but not least, Andy Towne shared practical steps for advancing from newsletter to fully automated Marketing Automation

Thanks again to all speakers for sharing their knowledge with the Mautic Community! 

In case you missed the event, you might want to follow Mautic on Social Media to not miss a possible release of the recordings.

Community day

The following day was a community sprint day, planned as a hybrid event. So, folks were working on-premise at Corda Campus in Hasselt as well as remotely covering topics from all our teams. There has been a lot of progress! (And a massive pizza order :D)

• Product: 62 PR’s got ready to commit and have been merged already for Mautic 
• Marketing: Draft of a pitch deck for Mautic including cases studies, and commenced a review of the website 
• Community: Concept for Local Mautic Communities, blueprint for ‘Contribution Bootcamp’
• Education: Several knowledgebase articles have been written

For all of us it was a pleasure to finally meet so many members of the Mautic Family in person and get to know more about them and their journey with Mautic. This made the event very inspiring and motivating as one could really feel the passion about Open Source from the participants. 

Project Lead Ruth Cheesley summed it up as:

“a really wonderful few days full of energy, excitement, collaboration and enthusiasm!”

If you feel inspired and motivated now as well, help us make Mautic even better and contribute in whatever way you can. Have a look here https://contribute.mautic.org/contributing-to-mautic

Pssst.. don’t want to miss the next event? Sign in for the newsletter here https://www.mautic.org/community/get-involved/mailing-lists

Our sponsors for the Mautic Conference Europe were: 

Acquia (Gold Sponsor)

Leuchtfeuer Digital Marketing (Bronze Sponsor)

Email expert (Lanyard Sponsor)

Dropsolid (Community Day Lunch Sponsor)

The Mautic community aims to hold its Mautic Conference Europe 2021 as an in-person event. Doors will open on Monday, 8th November 2021 in Hasselt, Belgium to welcome 50 attendees plus team and speakers for inspiration, education and networking around the leading Open Source Marketing Automation software.

All talks will focus on deep and practical insights on successfully using Mautic in Inbound Marketing – thus this conference is primarily for existing and future Mautic users, as well as Mautic agencies, primarily from Europe (although we welcome visitors from further afield as well).

After the tremendously successful Mautic Conference Global online events held over the last 12 months, it has been decided that this format will now be complemented by one per-continent Mautic Conference per year, where people can meet in person once again. These per-continent events will typically be around November (while Mautic Conference Global is planned to remain around May/June), and are expected to move to a different continent every year.

Important Dates for Mautic Conference Europe 2021

• Call for Speakers – closes Oct 10th
• Ticket Sales – opens Oct 1st
• Sponsorship Options – opens Oct 1st
• Main Event – Monday, Nov 8th
• Team Sprints – Tuesday, Nov 9th

As there will be a very small number of sessions during the event, we strongly encourage potential speakers to take the time to carefully prepare their submission and provide all the information requested on the call for speakers.

Inclusivity and Diversity

Striving for inclusivity and diversity is among the core values of the Mautic community. We will be covering the travel and accommodation costs in full for speakers who are selected for the event. Ticket purchasers will also be able to contribute toward scholarships by paying over the minimum ticket cost on a ‘give what you can’ basis or by directly donating to the scholarship project. This will enable Mautic users and contributors who would like to attend the event but for whatever reason would struggle to do so without financial support, to join us in Belgium. Watch out for the link to the application form

Community Contribution Day on Nov 9th

Mautic Conference Europe 2021 will be followed by a collaboration day organised by the various Mautic teams (Community, Education, Product and Marketing) on Tuesday, 9th November. These Community Sprints will be hybrid, i.e. open for all contributors from Mautic’s global community who cannot attend in person. Also, all conference attendees are invited to stay for the second day and get in touch with the community and the project even more deeply.

Covid Implications

The event organizers are committed to host the event in a most responsible way.

A maximum of 50 tickets will be available, and the event will consist of a single track of presentations. If the social distancing regulations still apply in November as they do now, it may be necessary to reduce this number due to the capacity of the available room. We therefore recommend that if you wish to attend the event, you secure your place sooner rather than later.

Preliminary rules on safety and vaccination will be published when ticket sales opens. Nonetheless, all planning obviously still carries some amount of uncertainty, so a possible cancellation of the event has to be anticipated.

Tickets will be 100% refunded should event have to be cancelled, and we suggest that you ensure any travel and accommodation bookings have full cancellation and/or rearrangement cover.