At Mautic, we want to help you build meaningful relationships.  This can be with potential customers, constituents or even business partners.

We do this by providing you with the tools to reach them. These include among other things forms, landing pages, assets, emails, text messages and web notifications.  Once all these are ready, you can incorporate them into simple or complex campaigns.

As people flow through campaigns, you can segment them into more refined groups, create follow up points of contact and more!

Finally, the best campaigns are properly evaluated campaigns!  Mautic gives you a drag and drop dashboard and reports to help you track everything.

We call this the “PACE” workflow.
People->Assets->Campaigns->Evaluate.

Watch the video to see more.

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If you’d like to suggest a topic, please head over to the #support channel and message @imrodmartin.

You will learn how you can take control of your business and your software systems and ultimately improve your organization using tools like marketing automation.

Or if you’re looking for something a bit more visual, you can check out the Slideshare embedded below. Here you’ll get a brief run-through of the highlights from the talk along with several key takeaways. If you’re short on time this is an excellent resource for understanding the basics of marketing automation and how you can get started using marketing automation. Many will appreciate the summary before diving into the longer transcript version with more details.