For starters, I turned 21. Not gonna say much on this, but it’s been pretty great. I tried tiramisu for the first time at a restaurant on the North End (10/10 would absolutely eat again). For the second time, I saw The Zac Brown Band at Fenway. And for the second time, they performed my favorite song of all time, Colder Weather. I cried. I also went to Patriots Training Camp, tried calamari, and won trivia night at my local 99 restaurant. An all around A+ summer for sure.

But despite all these cool and awesome things I did, the best part of my summer was working for Mautic. Seriously. Internships have the unfortunate label of being a necessary evil, but mine was as far from evil as you can get. I got to work with awesome people at an awesome company and work on awesome projects. My time at Mautic this summer was (you guessed it) AWESOME.

What I Did

I knew that I wanted an internship that would give me the opportunity to try my hand at a variety of different projects. I’m still young! I thought it was important to be exposed to different disciplines within a business to find out what I liked, what I didn’t, and what I was good at. My favorite part of this internship was the opportunity to work on variety of projects. In the beginning, I did a lot of research and testing to get familiar with marketing automation and with Mautic itself. After setting a good base, I was able to really dig in and start working on projects that had a direct impact on our company.

In three months I wrote a blog post (though I wanted to write more), drafted emails, edited leads, launched an Instagram profile, organized a booth at Boston Tech Jam, made a content calendar, tracked social media metrics, and helped organize our first Boston meetup. I was almost always busy with a new project and I would not have changed it at all.

What I Wish Went Better

I’ve got to give a lot of credit to bloggers after this internship. I consider myself to be a decent writer, but I found it so incredibly difficult to string together a good blog post. It’s hard! My goal was to start an summer intern blog series, but that ended up being a series of 1. I had such a hard time finishing blog posts and finding the motivation to write them because I wasn’t excited about what I was writing about. It got to the point where I would just work on other projects or devote my time to tasks that were more fun to avoid working on my blog.

I think I found the writing too similar to a college essay and must have had a natural distaste for the task. If I could go back I think I would dedicate more time to outlining my posts and try picking topics that I was actually interested in, and not just ones that I thought people would want to hear. I don’t think I would completely give up on writing blog posts, but maybe spend more time researching topics and organizing my thoughts.

What I Think I’ll Do Next

Right now my plan is to head back to Rhode Island and finish up my last year of undergrad. Like the summer, college has flown by and I just can’t believe I have one year left to figure out my next step. I don’t know exactly where I’ll end up or when, but I personally don’t believe I’m finished here yet.

This summer I was a driving force behind launching the company Instagram, and it was a great feeling. I really felt in my element thinking of ideas and posts, and brainstorming ideas for our social media. It’s a little hard to let go after I’ve just started. Now that I’ve been a part of the Mautic team for three months, it’s difficult to know that the company is going to go on and grow without me (for a little bit). My hope is to come back in the winter and help out with any projects or events the Boston team may have. With only one more semester to go from then, I think I will have a really clear picture of what my next steps will be!

Where I See Mautic Going

I am not a tech person at all. I’ve said it once, but before my internship I did not know what marketing automation was at all. But look how far I’ve come! I think this Cinderella transformation says a lot not only about the software but about the people here at Mautic. If a simple gal like me can learn how to master this powerful and innovative software, then anyone can (and they should).

I definitely could not have done it alone and I’m so glad I had the support of such a dedicated and motivated team. I saw a small (but growing) team of individuals come together and work relentlessly to perfect every aspect of this company small. Everyone here is motivated in helping Mautic reach its true potential and it’s a team that is truly dedicated to being just that, a team.

Every Instagram post I used #movehorizons and I loved the fact that I actually believed we could. I’m so happy that I got to work at a company where I truly believed in their power and potential. The phrase “there’s magic at Mautic” had been thrown around a lot, but for what probably won’t be the last time, I believe there is definitely magic at Mautic.

Thanks for a great summer!

Blog Content

One of the first ways you can use your content is for the most obvious purpose of adding value to your website through your blog. This is more than likely the primary reason you started creating content in the first place so this is indeed the most obvious and first use for your content. Your blog helps you build credibility in your industry and improve your search engine optimization. This is clearly a primary purpose of your content marketing.

Slideshare

Once you’ve created this amazing content you need to find as many possible outlets as you can to share it. Slideshares are a very trendy way to get your content out. Take your main points, and turn them into slides. But it’s not as easy as just dumping some content into slides. You will need to combine your text with graphics. Slides are a great way to communicate but they rely on creating a beautiful presentation to share your content. This repurposing content may take a little bit of additional time but compared to the original creation this time is minor an yet yields great return on your investment. (This article goes into more depth on the benefits of slideshare).

Social Media

You will want to make sure you are repurposing your content for social media. This involves more than just sending a link out to your blog article! You need to craft compelling tweets, (be sure to leave at least 2 characters so others can retweet or +1 you) write good Facebook updates, and be sure to share on LinkedIn and Pinterest. This last one brings up a good point. Did you know social media posts with images are viewed and shared more than 40% times more than others? Find or create unique, engaging graphics to share relevant to your blog content.

Podcast

Ever thought about the possibility of turning your blog articles into podcasts or audible posts? You may not find as great of search engine optimization from your content being audible instead of written, but you’ll find other benefits from podcasting including audience reach and a strong brand presence. Plus, think about the value that audio posts can hold for your audience. Attention spans are short, reading time is limited for many, but the opportunity to listen to your great content while doing other tasks is just one more convenience you can offer. Repurposing your content for audio requires a bit of minor reworking and you will need to ensure your audio setup is good quality (otherwise no one will want to listen) but again, a minor amount of work can lead to another outlet for your newly created content.

Webinar & Video Shorts

In addition to the above content outlets don’t neglect the growing popularity of video. Creating video shorts from your content can be as simple as starting a Periscope and opening up discussion about your content. Or you could jump onto emerging video platforms like Blab.im and start a modern webinar. This requires a bit of free thinking about how you can repurpose your content for this outlet but again, minimal work and you can capitalize on all the hard work you’ve invested in the original piece of content.

Final Thought

There are a few things to consider before planning how you will repurpose you content. You don’t want to waste your time repurposing less than high-quality content. Be sure your original content is useful, holds value for your audience and is of appropriate length for repurposing. Once you make sure these guidelines are met then you have a great opportunity to repurpose your content and improve your outreach.